, – . , ( Henkel, Procter Gamble), , , .

(, “”, X5 Retail Group, “”, Metro Cash Carry, “” .) -. . , , . . “24” , . , , . — – . , Henkel .

, , “” . , , , ” – “, , Henkel ( ” “, ” ” ” “), Procter Gamble ( Fairy Platinum ), Golgate-Palmolive ( “Palmolive ” ), Werner Mertz GmbH ( Emsal), “- ” (“UniCUM “, “Luxus Professional “), The Clorox Company ( ” 409″ ). ” ” ” “. .

“” Metro Cash Carry “” . Metro , , , , . ” – “,— . “” “”. “” 5 ( “”, “”, “”) , . , . ” , — 2%”,— .

, , . 1,5 . “Nielsen “, 600. , 130.

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