There are more than 27,000 tourism and leisure companies in the Spanish province of Pontevedra and from now on they can all access a smart technology platform to manage their resources and design customized offers based on tourists’ experiences. Sector professionals and entrepreneurs will be able to log in via an extranet to edit information, market products and generate social events from anywhere, and tourists will be able to access a comprehensive destination service in real time, adapted to their own interests and needs.
The platform includes a new portal for promoting and marketing the Rías Baixas tourist destination (www.turismoriasbaixas.com), which the consulting and technology multinational Indra is currently developing to the specifications of the Pontevedra authorities and the EOI business school. The initiative is part of the “Pontevedra, Destiño Intelixente” (Pontevedra, Smart Destination) project, a pilot experience in Spain which is funded by the European Union and is aimed at upgrading and improving the competitiveness of the tourism sector through the use of ICTs.
Its key differential value compared with other tourism portals is its capacity to “understand” what travelers really need or want. The technology platform designed by Indra integrates the knowledge it gathers about users, as they browse through the portal, with the details, information and services offered. This is achieved in two ways: latest-generation CXM (Customer eXperience Management) technologies, which store the data that tourists generate as they browse and customize the portal and mobile apps; and the use of business analytics tools to exploit all the information obtained from tourists’ interaction with sector professionals (such as level of interest in content and services, most popular resources, most attractive tourist packages, etc.).
Indra, chaired by Javier Monzón, is Spain’s number 1 consulting and technology multinational and one of the main multinationals in Europe and Latin America. Innovation and sustainability are the cornerstone of its business, having assigned over €570 million to RDI in the last three years, a figure that places it among the top European companies in its sector in terms of investment. With approximate sales of €3,000 M, 61% of its sales revenue is from the international market. It has 42,000 employees and customers in over 138 countries.
Eurasia Review
Eurasia Review is an independent Journal and Think Tank that provides a venue for analysts and experts to disseminate content on a wide-range of subjects that are often overlooked or under-represented by Western dominated media.
Despite the combined Eurasia and Afro-Asia areas containing over 70% of the world’s population, analysis and news continues to be dominated by a U.S. slant, and that is where Eurasia Review enters the picture by providing alternative, in-depth perspectives on current events.