Jul
3
First non-alcohol beer on draught launched
Filed Under EN
Spanish beer Estrella Galicia is rolling out its 0.0% ABV brew available in keg to UK pubs and bars from this month.
Distributor PLB says it is looking to increase distribution of the brand, including a move into health and sports centres.
“We are delighted to have become the first-ever brand to bring a 0.0% lager product to the UK in keg format,” said brand manager Lindsay Castling. “This is an exciting time for Estrella Galicia 0.0%, with a whole programme of activity planned to support and really push the product here in the UK.”
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Marketing activity will be based around the beer’s sponsorship of the MotoGP, which, the company claims, makes it the only alcohol free lager in the UK to have an above the line campaign.
The beer, the flagship brand of the Corporación Hijos de Rivera, is brewed using the exact same recipe as the brand’s premium 4.7% lager, with the alcohol removed post brewing.
“We’re looking forward to offering a great alternative to the run-of-the-mill sweeter-style soft drinks in the alcohol-free sector,” Castling said.
“We’ve had an extremely positive response so far, especially on taste, as Estrella Galicia 0.0% really does hold its own when it comes to quality against our 4.7% lager.”
Estrella Galicia was launched in the UK in 2012. Three of the brewery’s beers are currently available: Estrella Galicia Alcohol Free, the main 4.7% ABV lager and a 1906 Reserva Especial.
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