Jun
18
Industrias Cerdeimar, a €23.7 million-turnover seafood processor and packer based in the Spanish region of Galicia, is bringing to the market a new line of cans adapted to consumers with impaired abilities.
After a two-year collaboration with Once, the largest charity in Spain for the blind, Cerdeimar subsidiary 1884 Especialidad Alimentaria this week announced the launch of easy-peel cans made of safe, anti-cut materials that use Braille language and QR codes.
“Access is a competition advantage, more companies should take the challenge of making their products available for use to all consumers, to those blind or with impaired vision, too,” said Leonor Perez of Once in a public statement.
The charity approached Cerdeimar in 2012 through its industrial division Once Fundosa, and two of the charity’s own companies devoted to product accessibility and technology research.
The agreement involved an investment of €3m for Cerdeimar to upgrade its facilities and buy new machinery.
The group said the new packaging design would make cans available not just for the blind but also the elderly, children, and consumers with different degrees of physical conditions whether temporary or permanent.
According to registry mercantile data seen by Undercurrent News, Cerdeimar produced last year 45m of seafood cans. It exports 37% of its output, mainly to Italy, France, Portugal, some countries in northern Africa like Libya and Alger, and eastern Europe.
The company sells primarily tuna, sardines, mackerel, billfish, and mussels.
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