Ortago Gaona, who retired as Inditex chairman last year, but who still reports in at the headquarters daily at A Coruña, is famously reclusive. His brands are equally shy: they do no public relations, no advertising and have no official spokespeople. The only fellow on record is director of communications Jesus Echevarría, who explains the Zara model, shared with Zara Home, this way:

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