Jun
19
MLL Seminar: Professor John K. Walton
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MLL Seminar: Professor John K. Walton
Wednesday 26 June 2013, 16:00
LUMS LT 12
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Business, community, history and regeneration: sustainable and responsible tourism at Mondariz Balneario, Galicia, Spain since 1873
There is a considerable literature on histories of family businesses, but very little dealing with the tourism and hospitality sector, despite growing recognition of its importance. This case-study of a Spanish mineral springs resort sets the trajectory of Mondariz Balneario, Galicia, in national and international context. It seeks to explain the resort’s inter-generational success between 1873 and 1932, when it was run by the Peinador family, in terms of amenity, paternalism, imaginative publicity and networking, and a conscious quest for what would later be called sustainability, with added ingredients of Galician cultural patriotism and integration into the wider regional economy. It also considers the ways in which the operators of the present resort complex, which has been successfully revived since its decline and near-demise during and after the Spanish Civil War, have made use of this history in their marketing and in the construction of a destination identity.
Professor John K. Walton was awarded his PhD at Lancaster University 1974, and
is now IKERBASQUE Research Professor in Bilbao, Spain. John has been working on the historical relationships between business, sustainable and responsible tourism, regional economic development and cultural regeneration in Galicia (Spain) over the past century, in association with the spa resort at Mondariz Balneario. His recent contributions to the journal Business History focus on tourism-related issues and on broadening the agenda of business historians.
This seminar is convened by MLL department. All welcome.
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