Apr
25
Friendster Gets its Game On
Filed Under EN
Friendster officially launches as Southeast Asia’s social
discovery and gaming platform
MANILA, Philippines,
April 25, 2012
/PRNewswire-Asia/ — Pioneering social networking site,
Friendster officially announces its redesign as a social
discovery and gaming platform that offers users a unique
experience which combines search, content discovery and
social functionalities. In line with the brand promise,
Friendster will host advanced ways of searching, engaging
and making new friends, and distinct approach to discover
new games. The new user interface provides excellent user
experience while discovering new games of multiple genres
and exciting new concepts to earn rewards. Friendster will
be presenting its inaugural event — Friendster FunXtion, on
April 27 at the SM North
Cyberzone Activity Area, Manila,
Philippines.
In 2002, the world was introduced to a site that
literally brought the online community closer. The
initiation of Friendster, created a new culture where users
went to share photos, videos, and connect with one another,
virtually. In yet another milestone, Friendster was acquired
by Asia’s leading
e-payment and e-lifestyle provider — MOL Global Pte Ltd
(MOL) in 2009, to become the region’s largest online
community.
“Friendster pioneered the social networking industry
and paved the way for the emergence of other sites. As the
global gaming communities grew, it was essential for
Friendster to find its unique proposition in order to remain
competitive,” said MOL Group Chief Executive Officer,
Ganesh Kumar Bangah. “By leveraging on Friendster’s
strongest asset in the form of its millions of users and
harnessing MOL’s strength as an e-payments and content
distributor, we were able to successfully redesign
Friendster to become a social discovery and gaming platform,
host to the largest online community in Southeast Asia.”
The merging of synergies brought about the development of
Friendster’s redesign that features the following
upgrades:
— Innovative and user-friendly interface;
— Selections of avatars to suit your personas;
— Chat with existing and new friends via the
Friendster
Chat Application while playing games on
Friendster;
— Over 50 online games from eight different genre
like
role-playing, strategy, simulations and card
games;
— Earn rewards through points for every activity
within the
site including adding friends, engaging with
friends, daily
log-in or playing any game;
— Simple, easy-to-obtain virtual currency that can
be used to
purchase virtual goods, online games and
applications in a
safe and convenient manner.
To celebrate its official launch as Southeast Asia’s social
discovery and gaming platform, Friendster will host its
biggest game event on April 27
at Philippines’ top
info-technology shopping mall, SM North Cyberzone. Entitled
“Friendster FunXtion”, the event will showcase the
unique leisure experience that Friendster offers — find and
play online games, meet and engage new friends, and win
awesome prizes.
“The Philippines
has always been one of our biggest markets with a vibrant
online community, making the country exceptionally important
to us,” said Friendster Chief Operating Officer, Nikolai Galicia. “Therefore it
is a joy to roll out Friendster’s inaugural event here,
to a community that is continuously growing. We are
committed in continually bringing the latest content and
giving the most compelling rewards to our users.”
About Friendster:
Friendster is the pioneer online social network with more
than 100 million registered members. Friendster is one of
the best sites that allows people to create avatars,
discover new worlds, enjoy games and meet new people.
Friendster prides itself in delivering an easy-to-use,
friendly and interactive environment where users can easily
connect with others via www.friendster.com.
Through its ownership of MOL and Friendster, MOL Global is
Asia’s largest
end-to-end content, distribution and commerce network,
pairing MOL’s physical payment collection points and
payment platforms with Friendster’s large online
footprint, social network and user community in Asia.
Media Contacts:
Alvin Tan / Winnie Loo
Mobile: +65-9770-0997 / +65-9125-618
E-mail: atan@friendster.com /
winnieloo@friendster.com
Miles Montecillo/Miki de Guzman/Pauline Mangosing
Ogilvy Public Relations Worldwide, Manila
Tel: +63-2-238-7006 / +63-2-238-7053
Mobile: +63-917-6424783 / +63-920-9070219 /
+63-917-5931416
E-mail: miles.montecillo@ogilvy.com
/ miki.deguzman@ogilvy.com
/ pauline.mangosing@ogilvy.com
SOURCE　MOL Global Pte Ltd
Comments
Leave a Reply
You must be logged in to post a comment.